After the first taste of success, El Guapo food truck partners contemplate expansion
El Guapo Grill, Detroit’s first fully-licensed mobile food truck, kicked up the heat this past December. That’s when owner Anthony Curis joined forces with veteran entrepreneurs Dan Gearig and his wife Lindsay, formerly of Chow Catering.
The result, says Gearig, has been “synergy” from the very start.
Lindsay Gearig handles most of the bookkeeping and finances, while Curis shoulders the responsibility of navigating through city bureaucracy. That frees Dan Gearig up to do what he does best — dream up delicious Mexican meals to grow the El Guapo brand.
The partnership with the Gearigs has been so successful that El Guapo is considering purchasing another food truck.
Gearig says that a mobile restaurant entrepreneur can outfit a vehicle for as little as $20,000, though the world’s fanciest food trucks retail for $200,000 or more. El Guapo Grill, with its brand new appliances and flat-screen televisions, falls somewhere in the middle.
“We really do have our hands full right now,” Gearig says. “We’re resisting expanding too fast and potentially not serving our customers the best we can. I’m making sure our recipes are on point — keeping things hot and representing the street food righteously.”
In the meantime, they plan to expand their services to Wayne State University, which the truck visits three days per week, as well as continuing to visit office buildings when hungry workers call. You can follow El Guapo Grill on Twitter to find out when the meals on wheels is headed today.
Gearig calls himself a culinary tourist, left with a passport of happy memories from street food adventures around the globe. “And that’s what I’m trying to do with El Guapo Grill,” he says. “To hit those sunny spots in other people’s memories, so they remember being in Detroit on that one day, eating good food and feeling happy.”
And, he says, he’s hoping more passionate foodies join Metro Detroit’s mobile restaurant revolution. “The more, the better,” he says. “We need more. I’ll help out anybody who wants to make a start.”